• Owner Keith Richardson founded Sierra Trading Post® in 1986 in Reno, Nev. The company purchases name-brand overstocks and closeouts and passes savings on to its customers—selling dress, casual and outdoor clothing, footwear, home furnishings, accessories, and gear at savings of 35 to 70 percent.
• Today the company has four retail stores in Boise, Idaho, Reno, Nev., Cheyenne and Cody, Wyo., and two customer service call centers in Cheyenne and Cody. Our corporate facilities in Cheyenne total about 500,000 square feet with 60 acres set aside for future expansion.
• Sierra Trading Post is headquartered in Cheyenne, employs more than 700 people, and mails tens of millions of catalogs a year in the United States.
• More than 200 telephone representatives at call centers located in Cheyenne and Cody handle up to 150,000 calls monthly – 90 percent of these calls are answered in 30 seconds.
• Sierra Trading Post’s shipping department moves 5,500 to 7,500 orders daily. The majority of orders are shipped within 24 hours.
• The company currently works with more than 1000 vendors who look to Sierra Trading Post first when they have closeouts to sell. Among vendors are Columbia, The North Face, Kelty, Merrell, Rockport, Carhartt, Ex Officio, Sportif USA, Patagonia, Timberland, Ecco, Dr. Martens, Mountain Hardwear, and Birkenstock.
• Sierra Trading Post offers its products through three convenient channels: four retail stores, nine mail order catalog titles, and its online store, SierraTradingPost.com.
• The company’s catalogs have expanded since its 1986 inception from the initial 16-page catalog mailing of 100,000 to nine catalog titles with an annual circulation in the tens of millions. Titles include:

• Core Catalog – Featuring a broad range of merchandise for the entire family.
• Men’s Classics – For the man who appreciates quality, classic style and value.
• Women’s Classics – For the discerning woman with indisputably good taste.
• Outdoors – Clothing and gear for people who hunt, fish, and work in the great outdoors.
• Adventure Edge – Gear and action apparel for lifestyles that push the boundaries.
• Active Women – For women on the move whose active lifestyles balance work, family and home.
• Shoes, etc. – All your favorite shoe brands and accessories for all walks of life.
• Home & Gift – Exceptional linens, tasteful home décor and gift ideas galore.
• Hot Deals – Only our most sizzling hot deals, every item under $99.95.

The business directive of Sierra Trading Post is offering our customers the best service and value - providing quality name brand clothing, footwear and outdoor gear at outlet savings every day - guaranteed.